G.P.E. Asphalt Paving & Sealcoating
Local roots, professional crews, and a reputation for clean, long-lasting work.
When customers arrive at your business, they make a judgment long before they ever walk through your doors. In fact, studies show that visitors form an opinion of a business within seven seconds — and for most Lowcountry businesses, the first thing they see is the parking lot.
Whether you operate a retail store, restaurant, medical office, school, church, or commercial facility, your parking lot plays a massive role in how people perceive your brand. A clean, well-maintained, clearly striped parking lot communicates professionalism and trust. A cracked, faded, or poorly laid-out lot sends the opposite message.
Here’s what your parking lot is really saying about your business — and how smart maintenance can improve customer perception, safety, and overall brand reputation.
Customers subconsciously associate the condition of your property with the quality of your service.
This business is organized and responsible
They care about safety and maintenance
They invest in their property, therefore they likely invest in their customers
“If they don’t maintain the outside, how well do they run things inside?”
“If they cut corners here, where else are they cutting corners?”
“This place might not be safe or well-managed.”
Curb appeal isn’t just about looks — it’s about confidence.
Your parking lot is one of the most common areas for accidents, injuries, and liability issues. Customers notice hazards even if they don’t comment.
Common safety red flags include:
Potholes
Faded or missing striping
Poor lighting
Uneven surfaces
Confusing traffic flow
Hard-to-see crosswalks
A safe, well-lit, clearly marked lot immediately reassures visitors that you take their well-being seriously.
Customers judge your business based on how easy it is to park and walk to your entrance.
A positive experience might include:
Clear directional arrows
Designated ADA-compliant spaces
Well-marked loading or pickup zones
Smooth, even pavement
Fresh, visible striping
Clean edges and curbing
If your lot is confusing or frustrating, customers may arrive already irritated — and that impacts how they view everything that follows.
Details matter.
A newly sealed lot with crisp white and yellow striping instantly elevates your brand’s visual appeal.
It signals:
Cleanliness
Professionalism
Quality
Care
Your parking lot is essentially the “front door” of your business. Make it look like you want people to walk through it.
Customers may never tell you that they chose a competitor because:
They felt unsafe in your dark parking lot
They didn’t want to drive through potholes
They had trouble finding parking
The business looked outdated from the outside
But they definitely think it — and their decisions reflect it.
A great parking lot creates a positive impression before customers ever interact with your staff.
GPE Paving & Sealcoating helps Lowcountry businesses keep their parking lots:
Strong
Safe
Attractive
ADA-compliant
Professionally striped
Built for long-term weather resistance
Whether you need sealcoating, resurfacing, pothole repair, new striping, or a complete commercial repave, maintaining your exterior is one of the most effective ways to strengthen your brand and retain customers.